What if – Frostbite Pizzeria, a Norrbotten Delight

Deep in the snowy expanse of Norrbotten, where the nights can be as bright as the days due to the mesmerizing aurora borealis, lies a small town. In this town, a pizzeria named Frostbite Pizzeria has been the town’s go-to place for warm, delicious pizzas, especially during the cold winter nights.

What sets Frostbite Pizzeria apart, besides its delectably crispy pizzas, is its innovative use of the Tagpresto stand alone label printing app combined with the allure of the Northern Lights. With each pizza box, the establishment prints a QR code that not only gives a discount for the next purchase but has a bit more behind it.

1. Unique QR Code – Every QR code is unique. It’s generated based on the specific pizza ordered, the date, and even the phase of the Northern Lights on that specific night! By adding this variable data, every QR code has a slight variation, ensuring that customers truly get a one-of-a-kind experience.
   
   
2. The Northern Lights Tracker – When a customer scans the QR code, they’re taken to the pizzeria’s website where, after adding their email for the discount, they also get access to an exclusive Northern Lights tracker for the region. This tracker gives real-time updates on the best times and places to view the aurora borealis in and around the town.
   
   
3. Exclusive Deals and Events – By joining the email list, not only do customers get discounts, but they also receive exclusive invites to Frostbite Pizzeria’s late-night pizza and Northern Lights viewing parties. These events are held on clear nights when the auroras are predicted to be particularly spectacular.
   
   
4. Community Stories – Additionally, the email newsletters occasionally feature stories from town locals about their most memorable Northern Lights experiences, fostering a sense of community and connection among subscribers.
   
   

The result of this unique marketing strategy? Not only did Frostbite Pizzeria see a spike in repeated customers and a growing subscriber list, but they also created a close-knit community of aurora enthusiasts who bonded over shared experiences and, of course, delicious pizzas. The combination of the variable QR codes, the added value of the Northern Lights tracker, and the community-building aspect through the newsletter ensured that customers always had a reason to come back to Frostbite Pizzeria, and not just for the pizza.

The story above is an illustrative customer scenario created to showcase how Tagpresto can assist businesses like this. While this story may not be based on a real scenario, it reflects the genuine benefits and solutions that Tagpresto offers.